Top 5 Social Apps on Android in Oman Q4 2023

In the fourth quarter of 2023, the performance of the top 5 social apps on the Android platform in Oman displayed dynamic trends in terms of downloads, revenue, and active users. Here's a detailed look at how these apps fared:

TikTok consistently led the charts with notable weekly revenue fluctuations. The app's revenue peaked at approximately $22.5K in early October but dipped to around $8.8K by mid-November. However, it rebounded to close the quarter at $17.5K. Weekly downloads also saw significant variations, starting at around 11.6K in late September, dipping to 6.1K in early December, and then surging to 15.1K by the end of December. Active users remained relatively stable, hovering around 870K throughout the quarter.

Instagram showed a steady performance in terms of revenue and downloads. The app's weekly revenue ranged from $0.7K to $1.1K, with a slight increase towards the end of December. Downloads were robust, peaking at 21.3K in the final week of December. Active users exhibited minor fluctuations, generally maintaining around 870K to 900K.

Facebook experienced more modest revenue figures, ranging from $0.4K to $0.8K. Downloads remained consistent, with weekly figures between 6K and 8K, peaking at 8.3K in the last week of December. Active users showed a slight decline from 340K in early October to 329K in early December, before rising again to 337K by the end of the quarter.

TikTok Lite - Save Data, although not generating revenue, saw varying download numbers. Downloads peaked at 8.3K in early October and remained around 3.4K to 5.8K towards the end of the quarter. Active users ranged between 84K and 106K, showing a steady engagement throughout the quarter.

Facebook Lite, like TikTok Lite, did not generate revenue but maintained a steady download rate, fluctuating between 3.7K and 5K. Active users showed a gradual increase from 104K in late September to 123K in early November, before slightly decreasing to 111K by the end of December.

These insights are based on data from Sensor Tower. For more in-depth analysis and trends, visit Sensor Tower.